Myriam sidibe biography

She was selected as one of the most influential Africans in the world for her work on changing global corporate behaviour. She is on the Global positive Beauty Council of Unilever advising on inclusive beauty across brands. I appreciate the contribution research makes in informing interventions. Unilever is using research evidence on child mortality rates as a basis to drive change in handwashing practices at the community, nationally, regionally and globally.

My own work is defined and informed by research. I did my Ph. I monitored if they washed their hands, at what time and how often. It was an interesting process. You would think that handwashing is defined by access to soap and clean water. Actually, it is not. I watched adults and children who had access to both, wash hands fewer times than those who did not.

For example, we talked to some business people who said mythically that it was bad to wash hands too many times as they would lose money. From this experience, I learned that behavior change is a process. It is about how people have been cultured.

Myriam sidibe biography

Back to team. Professor Myriam Sidibe Board member. Get in touch Contact address. Latest from Professor Myriam Sidibe. It shows how product branding, so often maligned, can bring substantial social value. We need more voices from Africa and even more African women leaders that challenge the status quo and contribute to the economic development of the continent.

Myriam Sidibe inspires marketing and business leaders to find that sweet spot between their corporate interests and their purpose. She shows how marketing spending can change the world for the better. Every time I work with the SpeakersHub team, I'm blown away by the quality of people on their roster and the access they have to a who's-who of innovative, provocative and leading edge thinkers and leaders.